There are several examples of how street style has influenced the fashion world. Many supermodels work with sportswear brands and influence ordinary consumers with their sporty attire. Kanye West, the hip-hop artist and producer, crossed into the fashion world from his music career. He is best known for his Adidas collaborations and Yeezy line, and his influence over the street style of Kim Kardashian has made him a household name. Other notable celebrities have also embraced the trend, such as Yeezy.
Street style has been around for many decades, but it only began influencing the fashion world at the end of World War II. The British culture of street style impacted the fashion industry at that time. The Second World War affected raw materials and the cost of civilian clothing, but despite these circumstances, fashion thrived. It was born in the streets, rather than on the runway, and was a result of these challenges.
As a result, street style has gained significant popularity in the fashion world and has become a major inspiration for big brands. Even though it isn’t the most mainstream of genres, big brands now recognize street style as high-fashion. Supreme, a small skate brand, won the CFDA award for menswear designer of the year, despite being a niche skatewear company.
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