The first question you should ask yourself is: what kind of content do people like to share on social networks? Images and video are two of the most shared types of content on social media. The Buffer research provides some interesting statistics proving this. For instance, images are highly shareable on Facebook and Twitter. In addition, Go-Gulf has analyzed social sharing preferences and found that images were the most popular form of content. This is because images are appealing to the brain, attract the eyes and encourage engagement.
Creating content that people find interesting and valuable is an excellent way to stand out from the competition. It can be anything from expert tips to your own opinion on a hot topic. If you want to engage your audience, make sure your content is educational and offers them a chance to win prizes. Competitions are also an excellent way to generate social media followers. Fortunately, competitions are free to run and will attract a large audience in no time.
The second question you should ask yourself is “What type of content do people like to share?” It’s easy to assume that people share the same things if they are relevant to what their audience is interested in. In fact, it is quite rare to find a piece of content that hasn’t been shared yet – it’s just a click away. As long as the content is relevant and interesting, it’s bound to become viral!